CARRIE UNDERWOOD MAKES A BEAUTIFUL DEAL

Thursday, September 09 2010 04:13

Carrie Underwood is the new face of Olay products. She will be part of the brand's "Challenge What's Possible" campaign, which will include representing a line of skin care products for the brand. The campaign is scheduled to debut later this year. Carrie is Olay's first-ever North American celebrity ambassador.

Carrie said, "I am so excited to be associated with a beauty brand that has been trusted by women for more than 50 years. As a little girl, I remember my mom always using the original Oil of Olay Beauty Fluid and encouraging my sisters and I to take care of our skin. I love that Olay has managed to change with the times, yet stay in touch with women of all ages who want affordable skin care products that do what they promise. My music career has been a dream come true and proven to me that the seemingly impossible can be achieved. Olay's inspiring campaign echoes my beliefs."

Carrie will resume her Play On tour on September 25th in Portland, Oregon. Olay is now a new sponsor of the trek, which runs through December.

Other celebrity Olay brand ambassadors around the world include actress Maggie Cheung in Greater China, singer and actress Lucero in Latin America, and actress Thandie Newton in the United Kingdom.